“Have no fear of perfection - you’ll never reach it.”
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CREATIVELY DRIVEN. HUMAN OBSESSED. STRATEGICALLY MINDED.
I AM A DESIGN AND INNOVATION STRATEGIST EAGER TO BUILD A BETTER FUTURE together.
I’M LUCKY TO work with CONSUMERS ACROSS THE COUNTRY, CHIEF EXECUTIVES, AND SENIOR LEADERS.
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Growth
Growth starts with curiosity, not certainty.
I help organizations turn uncertainty into opportunity—learning faster, experimenting smarter, and building what truly matters for people and for business.
Leaders must embrace a Growth mindset: learning vs knowing, being a scientist, and balancing the future with today.
Successful ideas align with a company’s strategy, focus on consumers needs, create meaningful value, and are scalable.